Big Brothers Big Sisters of Canada provides direct service to over 26,000 children by matching them to adult volunteers in quality mentoring relationships. The mentoring relationship makes a world of difference for the young person and has proven to be instrumental in reducing bullying, truancy, early school dropout and substance abuse.

Standard Life is focusing its resources and its people on youth mentoring because it cares about kids and communities. Across Canada, the demand for mentors far exceeds the number of available "Bigs". More than 10,000 children are on waiting lists and some wait more than two years.

So go on, I double dare you.